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Sustainability Innovation Cube — A Framework To Evaluate Sustainability-Oriented Innovations

Author

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  • ERIK G. HANSEN

    (Institute for Information, Organisation and Management, TUM Business School, Technische Universität München, Leopoldstraße 139, D-80804 Munich, Germany)

  • FRIEDRICH GROSSE-DUNKER

    (Institute for Information, Organisation and Management, TUM Business School, Technische Universität München, Leopoldstraße 139, D-80804 Munich, Germany)

  • RALF REICHWALD

    (Institute for Information, Organisation and Management, TUM Business School, Technische Universität München, Leopoldstraße 139, D-80804 Munich, Germany)

Abstract

Corporations increasingly subscribe to the principles of corporate sustainability, which is generally described as the integration of economic, environmental and social dimensions. Concerning innovation management, this emphasises the role of sustainability-oriented innovations (SOI). SOI is considered a tool both to address sustainability issues and to tap into new customer segments and markets. Yet SOI are very risky: both their market success and non-economic sustainability are uncertain. This paper presents a generic model termed the "Sustainability Innovation Cube" (SIC) for structuring innovations' sustainability effects in order to better inform corporate decision-makers about how to minimize the directional risk of SOI. The model includes the three dimensions: target, life cycle and innovation type. A qualitative expert study reveals the opportunities and challenges related to the developed model. Finally, practical implications are derived, limitations are discussed and a brief outlook is given.

Suggested Citation

  • Erik G. Hansen & Friedrich Grosse-Dunker & Ralf Reichwald, 2009. "Sustainability Innovation Cube — A Framework To Evaluate Sustainability-Oriented Innovations," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 13(04), pages 683-713.
  • Handle: RePEc:wsi:ijimxx:v:13:y:2009:i:04:n:s1363919609002479
    DOI: 10.1142/S1363919609002479
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    References listed on IDEAS

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    1. Marcus Wagner & Patrick Llerena, 2008. "Drivers for sustainability-related innovation: A Qualitative analysis of renewable resources, industrial products and travel services," Working Papers of BETA 2008-22, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
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