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Supplier Led New Product Development Process Improvement In The Uk Fast Moving Consumer Goods Industry

Author

Listed:
  • MARK FRANCIS

    (Lean Enterprise Research Centre, Cardiff University, Cardiff, UK)

  • PETER DORRINGTON

    (Lean Enterprise Research Centre, Cardiff University, Cardiff, UK)

  • PETER HINES

    (Lean Enterprise Research Centre, Cardiff University, Cardiff, UK)

Abstract

Little has been written about new product and packaging development processes within the fast moving consumer goods (FMCG) industry. While often taking on the status of apocryphical folklore, branded FMCG product development failure rates as high as 90%–95% have appeared in the popular and consultancy press. However, no rigorous study has addressed the commercial success/failure rates of private-label products in this context; an area in which the leading UK supermarket (grocery) retailers are acknowledged to excel. Using a case study-based approach that involved ASDA and six of its leading private-label suppliers, this paper details empirical findings of the operational and commercial performance of the focal ASDA NPD (new product development) process, along with initial insights into the key determinants of this performance. It also produces the first description of the origin, composition and operation of a Supplier Association within the UK FMCG industry and details the new NPD process mapping method and tool that was developed to conduct this study.

Suggested Citation

  • Mark Francis & Peter Dorrington & Peter Hines, 2008. "Supplier Led New Product Development Process Improvement In The Uk Fast Moving Consumer Goods Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 12(02), pages 195-222.
    • Handle: RePEc:wsi:ijimxx:v:12:y:2008:i:02:n:s1363919608001959
    DOI: 10.1142/S1363919608001959
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    Cited by:

    1. Trott, Paul & Simms, Chris, 2017. "An examination of product innovation in low- and medium-technology industries: Cases from the UK packaged food sector," Research Policy, Elsevier, vol. 46(3), pages 605-623.
    2. Revoredo-Giha, Cesar, 2014. "Implications of hitting the jackpot competition for the health agenda," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182833, European Association of Agricultural Economists.

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