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The Intellectual Capital Dimensions Of Ducati'S Turnaround: Exploring Knowledge Assets Grounding A Change Management Program

Author

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  • GIOVANNI SCHIUMA

    (Center for Value Management, DAPIT, University of Basilicata, Italy;
    Viale dell'Ateneo Lucano, 85100 Potenza, Italy;
    Centre for Business Performance, Cranfield School of Management, UK)

  • ANTONIO LERRO

    (Center for Value Management, DAPIT, University of Basilicata, Italy;
    Viale dell'Ateneo Lucano, 85100 Potenza, Italy)

  • DAMIANO SANITATE

    (Ex Ducati Motor Holding SpA, Via Cavalieri Ducati, 3, 40132 Bologna, Italy)

Abstract

Despite the growing awareness of the importance of researching core strategic resources and capabilities for supporting organisational change, the work that has been done to the date has rarely examined and taken into account the relevance of Intellectual Capital (IC) for the success of a company's strategic turnaround program. Moreover, little attention has been given on what encompasses IC and how it can be conceptualised and interpreted in a change management perspective.Through an extensive review of the literature on IC and along with a case study of the Ducati Motor Holding — one of the leading world brands in the sportive motorcycles manufacturing — this paper aims to bridge this gap first of all by identifying which are the key-knowledge assets involved in a turnaround program, and then focusing on the impact IC has on turnaround actions.Findings highlight important implications both for theory and practice, and reveal interesting relationships that suggest further effort should be placed on the development of a knowledge base-view of company's turnaround and on the analysis of the dynamics that links knowledge assets and successful change management programs.

Suggested Citation

  • Giovanni Schiuma & Antonio Lerro & Damiano Sanitate, 2008. "The Intellectual Capital Dimensions Of Ducati'S Turnaround: Exploring Knowledge Assets Grounding A Change Management Program," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 12(02), pages 161-193.
    • Handle: RePEc:wsi:ijimxx:v:12:y:2008:i:02:n:s1363919608001935
    DOI: 10.1142/S1363919608001935
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    Cited by:

    1. Khawaja Khalid Mehmood1 & Nadeem Ahmed Sheikh & Farkhandah Batool, 2020. "Enhancing Organizational Performance through Social Media use and Knowledge Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 16-13.
    2. Giuseppe Marzo, 2013. "Some Unintended Consequences of Metaphors: The Case of Capital in Intellectual Capital Research," FINANCIAL REPORTING, FrancoAngeli Editore, vol. 2013(3-4), pages 111-140.
    3. Alexandra Bertschi-Michel & Philipp Sieger & Thomas Wittig & Andreas Hack, 2023. "Sacrifice, Protect, and Hope for the Best: Family Ownership, Turnaround Moves, and Crisis Survival," Entrepreneurship Theory and Practice, , vol. 47(4), pages 1132-1168, July.
    4. Meenakshi Gupta & Jaya Bhasin, 2014. "The Relationship between Intellectual Capital and Brand Equity," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 329-339, August.
    5. Ebrahim Farhan Mubarak Busenan, 2023. "The Relationship between Human Capital and Public Services Performance: The Role of Islamic Work Ethics as a Mediating Variable A Case Study of Public Sector Organizations of Bahrain," Technium Social Sciences Journal, Technium Science, vol. 45(1), pages 481-488, July.
    6. Khawaja Khalid Mehmood1 & Nadeem Ahmed Sheikh & Farkhandah Batool, 2020. "Enhancing Organizational Performance through Social Media use and Knowledge Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 193-210.
    7. Alberto Tron & Maurizio Dallocchio & Salvatore Ferri & Federico Colantoni, 2023. "Corporate governance and financial distress: lessons learned from an unconventional approach," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(2), pages 425-456, June.

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