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Design As An Element Of Innovation: Evaluating Design Emphasis In Technology-Based Firms

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  • MARINA CANDI

    (Reykjavik University, School of Business, Ofanleiti, Reykjavik, Iceland)

Abstract

Design is increasingly gaining recognition as a fruitful means to improve business performance. Technology-based firms are an important source of innovation, and therefore it is important to develop a means to study the relationship between technology-based firms' emphasis on design as an element of innovation and their performance. This article develops a model for evaluating technology-based firms' design emphasis. The model is based on a synthesis approach to studying innovation in both services and manufacturing and a three-dimensional definition of design.The application of the model is demonstrated using a set of new technology-based firms. The empirical study confirms the appropriateness of using the synthesis approach for studying design as an element of innovation in technology-based firms. The application of the model provides a classification which can be used as a basis for studying the relationship between design emphasis and performance.

Suggested Citation

  • Marina Candi, 2006. "Design As An Element Of Innovation: Evaluating Design Emphasis In Technology-Based Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 10(04), pages 351-374.
    • Handle: RePEc:wsi:ijimxx:v:10:y:2006:i:04:n:s1363919606001533
    DOI: 10.1142/S1363919606001533
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    Cited by:

    1. Sandro Montresor & Antonio Vezzani, 2016. "Intangible investments and innovation propensity: Evidence from the Innobarometer 2013," Industry and Innovation, Taylor & Francis Journals, vol. 23(4), pages 331-352, May.
    2. Uusitalo, Olavi, 2014. "Brand creation via design and modularization: SMEs in international B2B markets," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 7(2), pages 354-379.
    3. Sandro Montresor & Antonio Vezzani, 2022. "Financial constraints to investing in intangibles: Do innovative and non-innovative firms differ?," The Journal of Technology Transfer, Springer, vol. 47(1), pages 1-32, February.
    4. Candi, Marina, 2016. "Contributions of design emphasis, design resources and design excellence to market performance in technology-based service innovation," Technovation, Elsevier, vol. 55, pages 33-41.
    5. Corradini, Carlo & D'Ippolito, Beatrice, 2022. "Persistence and learning effects in design innovation: Evidence from panel data," Research Policy, Elsevier, vol. 51(2).

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