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What Makes Product Development Market Oriented? Towards a Conceptual Framework

Author

Listed:
  • Robert A. W. Kok

    (Nijmegen School of Management, P.O. Box 9108, 6500 HK Nijmegen, The Netherlands)

  • Bas Hillebrand

    (Nijmegen School of Management, P.O. Box 9108, 6500 HK Nijmegen, The Netherlands)

  • Wim G. Biemans

    (Faculty of Management & Organization, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands)

Abstract

While there is quite some literature on the relationship between market orientation and product development, it is still unclear what market-oriented product development really is. In this article the authors present a conceptual framework detailing the elements of market-oriented product development and the relationships between these elements. More specifically, market-oriented product development is conceptualised as a combination of specific capabilities and market information processing activities. These capabilities encapsulate the values and norms, knowledge and skills, technical and managerial knowledge systems, which enable learning about markets through information processing behaviour in product development and improve this market learning behaviour. As such it is argued that market-oriented product development may be regarded as an organisational learning capability.

Suggested Citation

  • Robert A. W. Kok & Bas Hillebrand & Wim G. Biemans, 2003. "What Makes Product Development Market Oriented? Towards a Conceptual Framework," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 7(02), pages 137-162.
    • Handle: RePEc:wsi:ijimxx:v:07:y:2003:i:02:n:s1363919603000763
    DOI: 10.1142/S1363919603000763
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    Cited by:

    1. Erdeiné Késmárki-Gally, Szilvia & Fenyvesi, László, 2014. "A new „agricultural electronic marketplace”, the way forward for the procurement of inputs," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182953, European Association of Agricultural Economists.
    2. Fenyvesi, Laszlo & Erdeine Kesmarki-Gally, Szilvia, 2012. "Boosting the competitiveness of agricultural production in Hungary through an innovation system," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 114(2), pages 1-5, October.
    3. Mohammed Adam & Abdul-Fatahi Alidu & Abudulai Sulemana, 2022. "Off-Farm Income Effect on Farmer Response to Climate Change in the Northern Region of Ghana," International Journal of Social Ecology and Sustainable Development (IJSESD), IGI Global, vol. 13(1), pages 1-13, January.
    4. Elias Kyriazis & Lester W. Johnson & Paul Couchman, 2022. "The Effects of Affective Trust and Suspicion in New Product Development Projects," Businesses, MDPI, vol. 2(3), pages 1-19, August.

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