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The Key To Success In Innovation Part Ii: The Art Of Choosing Good Spokespersons

Author

Listed:
  • MADELEINE AKRICH

    (Centre de Sociologie de l'Innovation, 60 Boulevard Saint-Michel, Ecole des Mines de Paris, 75272 Paris cedex 06, France)

  • MICHEL CALLON

    (Centre de Sociologie de l'Innovation, 60 Boulevard Saint-Michel, Ecole des Mines de Paris, 75272 Paris cedex 06, France)

  • BRUNO LATOUR

    (Centre de Sociologie de l'Innovation, 60 Boulevard Saint-Michel, Ecole des Mines de Paris, 75272 Paris cedex 06, France)

  • ADRIAN MONAGHAN

    (School of Business and Management, Brunel University, Uxbridge, Middlesex,UB8 3PH, UK;
    School of Business and Management, Brunel University, Uxbridge, Middlesex,UB8 3PH, UK)

Abstract

"Solve the technical problems first", we often hear, "then we'll deal with the market". The real history of innovations does not generally follow this simple schema; it is made of adaptations, series of trial and error and countless negotiations between numerous social actors. A genuine combat from which conquerors who know how to choose good representatives emerge.

Suggested Citation

  • Madeleine Akrich & Michel Callon & Bruno Latour & Adrian Monaghan, 2002. "The Key To Success In Innovation Part Ii: The Art Of Choosing Good Spokespersons," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 6(02), pages 207-225.
    • Handle: RePEc:wsi:ijimxx:v:06:y:2002:i:02:n:s1363919602000562
    DOI: 10.1142/S1363919602000562
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