IDEAS home Printed from https://ideas.repec.org/a/wsi/acrjxx/v20y2016i02ns0218927516500139.html
   My bibliography  Save this article

National Fans Limited of Bangladesh

Author

Listed:
  • Jashim Uddin Ahmed

    (North South University, Dhaka, Bangladesh)

  • Mohammad Jasim Uddin

    (North South University, Dhaka, Bangladesh)

  • Nahid Farnaz

    (North South University, Dhaka, Bangladesh)

  • M. Akbar Ali

    (Bangladesh University of Professionals, Dhaka, Bangladesh)

Abstract

The case explores the marketing and business strategies of National Fan Limited (NFL). The company was one of the most successful domestic companies and leading ceiling fan manufacturers in Bangladesh. Specifically, the case focuses on the strengths and challenges of the company. The company had continuously expanded its operations and made a leading position in the industry since the early 1980s. It had adopted numerous dynamic strategies to sustain competitive advantage. The company, however, had experienced unprecedented challenges and setbacks to manage its growth. Besides numerous political challenges, the major issue was widespread existence of counterfeit products. Though the demand of ceilings fans had increased, the company had been struggling to keep pace with market growth due to the dearth of capacity. Other challenges were associated with raw materials and entrance of new rivals. The case allows students to explore strategies to overcome the challenges and increase market share.

Suggested Citation

  • Jashim Uddin Ahmed & Mohammad Jasim Uddin & Nahid Farnaz & M. Akbar Ali, 2016. "National Fans Limited of Bangladesh," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 20(02), pages 351-372, December.
    • Handle: RePEc:wsi:acrjxx:v:20:y:2016:i:02:n:s0218927516500139
    DOI: 10.1142/S0218927516500139
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0218927516500139
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0218927516500139?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:acrjxx:v:20:y:2016:i:02:n:s0218927516500139. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/acrj/acrj.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.