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Hyundai Motor Company in the Indian Market

Author

Listed:
  • Young-Eun Park

    (Al-Yamamah University, Saudi Arabia)

  • Dong-Kee Rhee

    (Seoul National University, Korea)

Abstract

This case study describes the strategies of Hyundai Motor Company for entering and working in India, as part of its global management strategies. With its huge potential in market development, India attracted worldwide attention and was a place of fierce competition among global corporations. In the automobile industry, Hyundai Motor India (HMI) went into the production of national vehicles for India's citizens through localization of products and marketing as well as standardization of manpower and organization. This study will examine the strategies and role of HMI as the future leader of domestic markets and outpost for global exportation.

Suggested Citation

  • Young-Eun Park & Dong-Kee Rhee, 2015. "Hyundai Motor Company in the Indian Market," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 29-57, June.
    • Handle: RePEc:wsi:acrjxx:v:19:y:2015:i:01:n:s0218927515500029
    DOI: 10.1142/S0218927515500029
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