IDEAS home Printed from https://ideas.repec.org/a/wsi/acrjxx/v10y2006i02ns0218927506000776.html
   My bibliography  Save this article

Federal Express: Expansion Strategies for the China Market

Author

Listed:
  • Sherriff Ting Kwong Luk

    (Department of Management and Marketing, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, China)

  • Ivy Siok Ngoh Chen

    (Department of Management and Marketing, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, China)

Abstract

China's expanding trade had fuelled the increase in demand for express services. The government was expected to open the industry fully to foreign players by end 2005. Foreign express firms planning to enter or expand in this fast growing market would face a number of challenges — an underdeveloped and disparate transportation infrastructure, complicated and unclear customs procedures, protectionism by local government, and tight business control and bureaucracy. Federal Express initially used a local pick-up and delivery agent to serve the China market. Dissatisfied with its low market share after years of operating in China and convinced that the market would grow rapidly after the country's accession to the WTO, the senior management at FedEx decided to re-examine their long-term marketing strategy in China. The case examines the air express business in China and FedEx's alternatives for expansion.

Suggested Citation

  • Sherriff Ting Kwong Luk & Ivy Siok Ngoh Chen, 2006. "Federal Express: Expansion Strategies for the China Market," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 10(02), pages 193-218.
    • Handle: RePEc:wsi:acrjxx:v:10:y:2006:i:02:n:s0218927506000776
    DOI: 10.1142/S0218927506000776
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0218927506000776
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0218927506000776?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:acrjxx:v:10:y:2006:i:02:n:s0218927506000776. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/acrj/acrj.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.