Profit maximization and marketing strategies: Demand rotation and social influences
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Bibliographic InfoArticle provided by John Wiley & Sons, Ltd. in its journal Managerial and Decision Economics.
Volume (Year): 9 (1988)
Issue (Month): 1 (03)
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Web page: http://www3.interscience.wiley.com/cgi-bin/jhome/7976
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- David P. Myatt & Justin P. Johnson, 2004.
"On the Simple Economics of Advertising, Marketing, and Product Design,"
Economics Series Working Papers, University of Oxford, Department of Economics
185, University of Oxford, Department of Economics.
- Justin P. Johnson & David P. Myatt, 2006. "On the Simple Economics of Advertising, Marketing, and Product Design," American Economic Review, American Economic Association, American Economic Association, vol. 96(3), pages 756-784, June.
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