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Commentary on ‘Private Sector Metrics Contributions to Social Change: Customer Satisfaction Meets Agriculture Development’

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  • Edward Mabaya

Abstract

David Bonbright and Jamey Powers' IDS Bulletin article entitled ‘Private Sector Metrics Contributions to Social Change: Customer Satisfaction meets Agriculture Development’ proposes a refreshingly simple and yet profound approach to an age‐old challenge. The authors suggest the application of customer satisfaction survey methods to agricultural development projects wherein the smallholder farmer is given a voice in project design, implementation and accountability. In keeping with the simple and yet elegant style of the article, this comment addresses the following three questions: (1) What is the main contribution of the article? (2) What else can agriculture development practitioners learn from private sector customer satisfaction? (3) What are the potential pitfalls of this approach?’

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  • Edward Mabaya, 2010. "Commentary on ‘Private Sector Metrics Contributions to Social Change: Customer Satisfaction Meets Agriculture Development’," IDS Bulletin, Blackwell Publishing, vol. 41(6), pages 73-74, November.
    • Handle: RePEc:wly:idsxxx:v:41:y:2010:i:6:p:73-74
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    File URL: http://hdl.handle.net/10.1111/idsb.2010.41.issue-6
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