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Mapping the Ideological Marketplace

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  • Adam Bonica

Abstract

I develop a method to measure the ideology of candidates and contributors using campaign finance data. Combined with a data set of over 100 million contribution records from state and federal elections, the method estimates ideal points for an expansive range of political actors. The common pool of contributors who give across institutions and levels of politics makes it possible to recover a unified set of ideological measures for members of Congress, the president and executive branch, state legislators, governors, and other state officials, as well as the interest groups and individuals who make political donations. Since candidates fundraise regardless of incumbency status, the method estimates ideal points for both incumbents and nonincumbents. After establishing measure validity and addressing issues concerning strategic behavior, I present results for a variety of political actors and discuss several promising avenues of research made possible by the new measures.

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  • Adam Bonica, 2014. "Mapping the Ideological Marketplace," American Journal of Political Science, John Wiley & Sons, vol. 58(2), pages 367-386, April.
    • Handle: RePEc:wly:amposc:v:58:y:2014:i:2:p:367-386
    DOI: 10.1111/ajps.12062
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