Sabine Mayer Iris Fischl Jürgen Streicher (Austrian Institute for SME Research)
Abstract
Various instruments are needed to properly address the different requirements and target groups of RTI promotion. Different logics of promotion and the attempt to develop specific offers for each objective and target group lead to overlapping promotion programmes on the one hand; on the other hand the target groups face a system that is characterised by diversity and that offers incentives which partly compete with each other and seem little coordinated so far. At the same time the users of RTI promotion schemes react less specifically to the diverse offers of direct RTI promotion.
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Volume (Year): 82 (2009) Issue (Month): 8 (August) Pages: 633-647 Download reference. The following formats are available: HTML
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