The Impact of Reputation on Market Value
AbstractCorporate reputations are one of the best known but least understood company assets. Few investment analysts would argue that they have no value but at the same time would struggle to put figures on how much. This paper dispels the myth that intangible means immeasurable. It provides an objective analysis of the scale of the shareholder value tied up in the reputations of many of the largest US and UK public companies. Moreover, it argues that critical understanding of the sources and drivers of reputation value can help corporate leaders to better manage their assets and investors to make more informed decisions.
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Bibliographic InfoArticle provided by World Economics, Economic & Financial Publishing, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE in its journal World Economics Journal.
Volume (Year): 13 (2012)
Issue (Month): 3 (July)
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