IDEAS home Printed from https://ideas.repec.org/a/vrs/suvges/v25y2015i4p1-10n1.html
   My bibliography  Save this article

Retro-Innovation and Corporate Social Responsibility

Author

Listed:
  • Loucanova Erika
  • Parobek Jan
  • Kalamarova Martina

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak republic)

Abstract

The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activities on the environment, consumers, employees, communities, and all other stakeholders of the public sphere. The accelerated rate of technological and social change influences on the society. The main social problems are symptoms of future shock. Retro-innovation trend is emerging against an accelerating backdrop of “datafication”. New products are designed to connect customers with the past in ways that are nostalgic, interactive and environmental. CSR thanks to the retroinnovation encourages has a positive impact on the all stakeholders and eliminates the future shock.

Suggested Citation

  • Loucanova Erika & Parobek Jan & Kalamarova Martina, 2015. "Retro-Innovation and Corporate Social Responsibility," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 25(4), pages 1-10, November.
    • Handle: RePEc:vrs:suvges:v:25:y:2015:i:4:p:1-10:n:1
    DOI: 10.1515/sues-2015-0023
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/sues-2015-0023
    Download Restriction: no
    File URL: https://libkey.io/10.1515/sues-2015-0023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Loučanová Erika & Parobek Ján & Nosáľová Martina & Dopico Ana, 2019. "The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(1), pages 58-67, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:suvges:v:25:y:2015:i:4:p:1-10:n:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.