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Tourism Master Plans An Effective Tourism Destination Management Tool in SEE

Author

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  • Cizmar Sanja
  • Lisjak Sandra

    (Horwath Consulting Zagreb, Savska 144 A, 10000 Zagreb, Hrvatska)

Abstract

This paper examines the hypothesis that in SEE transitional economies there are two key success factors to insure the successful development of tourism. The first factor is the building up of an active role of government in structuring a state tourism strategy focused on increasing the international competitiveness of the given country's tourism sector. This would speed up the process of tourism development in a sustainable way, since the preservation of space and benefits for the local population should be the main strategic goals of future tourism development in SEE. The second success factor is the elaboration of tourism development master plans at a local level within the country, carried out with the broad involvement of stakeholders with a strong orientation towards pragmatic implementation. This paper uses the case study of Croatia, the most successful country in terms of tourism in SEE.

Suggested Citation

  • Cizmar Sanja & Lisjak Sandra, 2007. "Tourism Master Plans An Effective Tourism Destination Management Tool in SEE," South East European Journal of Economics and Business, Sciendo, vol. 2(1), pages 48-57, April.
    • Handle: RePEc:vrs:seejeb:v:2:y:2007:i:1:p:48-57:n:6
    DOI: 10.2478/v10033-007-0015-z
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    Cited by:

    1. World Bank, 2009. "Macedonia - Moving to Faster and More Inclusive Growth A Country Economic Memorandum : Main Report and Annex," World Bank Publications - Reports 3067, The World Bank Group.

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