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The Customer Relationship Management in Terms of Business Practice in Slovakia

Author

Listed:
  • Urdziková Jana
  • Jakábová Martina

    (Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institut of Industrial Engineering, Management and Quality, Paulínska 16, 917 24 Trnava, Slovak Republic)

  • Saniuk Sebastian

    (University of Zielona Góra, Faculty of Economics and Management, ul. Podgórna 50, 65-246 Zielona Góra)

Abstract

The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in selected business subjects in Slovakia. The main goal of the research is the mapping of current state to ensure the principle of customer orientation and utilizing of CRM in organizations and industrial enterprises in Slovakia. This is the mapping of the current situation of that problem in practical conditions and determines potential opportunities for improvement.

Suggested Citation

  • Urdziková Jana & Jakábová Martina & Saniuk Sebastian, 2012. "The Customer Relationship Management in Terms of Business Practice in Slovakia," Research Papers Faculty of Materials Science and Technology Slovak University of Technology, Sciendo, vol. 20(Special N), pages 26-34, December.
    • Handle: RePEc:vrs:repfms:v:20:y:2012:i:special_number:p:26-34:n:18
    DOI: 10.2478/v10186-012-0022-5
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