IDEAS home Printed from https://ideas.repec.org/a/vrs/repfms/v18y2010i29p55-61n6.html
   My bibliography  Save this article

Employer Branding - Source of Competitiveness of the Industrial Plants

Author

Listed:
  • Babčanová Dagmar
  • Babčan Miroslav

    (Institute of Industrial Engineering, Management and Quality, Faculty of Materials Science and Technology in Trnava, Slovak University of Technology Bratislava, Paulínska 16, 917 24 Trnava, Slovak Republic)

  • Odlerová Eva

    (Institute of Engineering Pedagogy and Humanities, Faculty of Materials Science and Technology in Trnava, Slovak University of Technology Bratislava, Paulínska 16, 917 24 Trnava, Slovak Republic)

Abstract

The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations need to attract the employee market. Marketing tools associated with Brand Management have been applied by the HR (Human Resources) in order to attract, engage and retain employees in the same way as marketing applies such tools to attract and retain customers.

Suggested Citation

  • Babčanová Dagmar & Babčan Miroslav & Odlerová Eva, 2010. "Employer Branding - Source of Competitiveness of the Industrial Plants," Research Papers Faculty of Materials Science and Technology Slovak University of Technology, Sciendo, vol. 18(29), pages 55-61, January.
    • Handle: RePEc:vrs:repfms:v:18:y:2010:i:29:p:55-61:n:6
    DOI: 10.2478/v10186-010-0026-y
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/v10186-010-0026-y
    Download Restriction: no
    File URL: https://libkey.io/10.2478/v10186-010-0026-y?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:repfms:v:18:y:2010:i:29:p:55-61:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.