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The Impact of the Beauty Industry on the Economic Growth at the European Union Level

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  • Turcu Oana

    (1 Bucharest University of Economic Studies, Bucharest, Romania)

  • Brancu Cristian

    (2 Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The theme of the paper is the impact of the cosmetic industry on the economy. The reason for choosing this theme is the passion for cosmetics and personal care and belief in the importance of this aspect in people’s lives. Although the subject is very broad, with many data and details that extend over the decades since the establishment of this industry, the paper tries to summarize this information. This topic is discussed from the perspective of several mini chapters such as the socio-economic contribution of the European cosmetics industry, the impact on people’s lives, the past vs. the present cosmetics industry and the impact of COVID-19 on this industry. This article assesses the short- and medium-term impact of the beauty industry, based on multiple market reports, literature review and official statements by market leaders. When talking about the beauty industry, we consider the categories of makeup, perfume, personal hygiene and skin, hair, and body care.

Suggested Citation

  • Turcu Oana & Brancu Cristian, 2023. "The Impact of the Beauty Industry on the Economic Growth at the European Union Level," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 468-474, July.
    • Handle: RePEc:vrs:poicbe:v:17:y:2023:i:1:p:468-474:n:16
    DOI: 10.2478/picbe-2023-0045
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    References listed on IDEAS

    as
    1. Mihail Busu & Adina Gyorgy, 2016. "Real Convergence, Steps from Adherence to Integration," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(42), pages 303-303, May.
    2. McAndrew, Malia, 2010. "A Twentieth-Century Triangle Trade: Selling Black Beauty at Home and Abroad, 1945–1965," Enterprise & Society, Cambridge University Press, vol. 11(4), pages 784-810, December.
    Full references (including those not matched with items on IDEAS)

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