IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v44y2022i2p67-86n4.html
   My bibliography  Save this article

Sector of Public Relation Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic

Author

Listed:
  • Tworzydło Dariusz

    (University of Warsaw, ul. Bednarska 2/4, 00-310 Warszawa, Poland)

  • Szuba Przemysław

    (, Exacto sp. z o.o., Al. Niepodległości 124/2, 02-577 Warszawa, Poland)

Abstract

The article is based on the results of research on the sector of public relation (PR) agencies in Poland, which is an important part of the entire PR industry. The purpose of this article is to determine the potential of this sector in the post-pandemic period in the light of research results. The analysis focused on key parameters that influence the condition of the PR agencies sector, such as the number of agencies, type of activity, legal form, territorial distribution and financial indicators. Desk research (qualitative methodology) was used as the main research technique. The research was conducted on the basis of available databases and own datasets, such as lists of PR agencies, data from the Central Statistical Office (GUS), records stored in the Bisnode database, data from PR agencies’ websites and others. At a further stage, quantitative analysis of the collected statistical data was applied. The article illustrates the role of PR agencies in terms of the entire PR industry and presents a scheme for building a sampling frame on this type of companies.

Suggested Citation

  • Tworzydło Dariusz & Szuba Przemysław, 2022. "Sector of Public Relation Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic," Marketing of Scientific and Research Organizations, Sciendo, vol. 44(2), pages 67-86, June.
    • Handle: RePEc:vrs:mosaro:v:44:y:2022:i:2:p:67-86:n:4
    DOI: 10.2478/minib-2022-0009
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/minib-2022-0009
    Download Restriction: no
    File URL: https://libkey.io/10.2478/minib-2022-0009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    media; research; public relations; public relation agencies; PR specialist; crisis management;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • C18 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Methodolical Issues: General
    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:44:y:2022:i:2:p:67-86:n:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.