IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v35y2020i1p73-92n4.html
   My bibliography  Save this article

Evaluation of on-Line Marketing Communication of Scientific Units in the Context of Its Cooperation with Companies from the Lodz Region

Author

Listed:
  • Milczarek Sławomir

    (MarVec Consulting, Poland)

  • Grębosz-Krawczyk Magdalena

    (Lodz University of Technology, Faculty of Management and Production Engineering, Poland)

Abstract

Marketing communication of scientific units has gained a lot of importance at the time of the emergence and development of the hypermedia environment, in particular the Web 2.0 era. The objective of this article is to assess the degree of use of the website by scientific units in the context of potential cooperation with companies. The article presents the results of research conducted in the period 09.2017–03.2018 using the method of critical analysis of secondary sources in the form of websites of all parameterized scientific units located in the Lodz region. Research of the content of websites of scientific units confirmed that scientific units do not use the available spectrum of marketing communication tools in cooperation with companies and that they do not use the language of market benefits in the description of knowledge being the subject of commercialization.

Suggested Citation

  • Milczarek Sławomir & Grębosz-Krawczyk Magdalena, 2020. "Evaluation of on-Line Marketing Communication of Scientific Units in the Context of Its Cooperation with Companies from the Lodz Region," Marketing of Scientific and Research Organizations, Sciendo, vol. 35(1), pages 73-92, March.
    • Handle: RePEc:vrs:mosaro:v:35:y:2020:i:1:p:73-92:n:4
    DOI: 10.2478/minib-2020-0010
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/minib-2020-0010
    Download Restriction: no
    File URL: https://libkey.io/10.2478/minib-2020-0010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:35:y:2020:i:1:p:73-92:n:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.