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Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends

Author

Listed:
  • Pacsi Diána

    (Szent István University, Phd Student)

  • Szabó Zoltán

    (Budapest Business School University of Applied Sciences)

Abstract

Experimental, also known as experience marketing, interactivity, gamification. These three terms became very popular in the past years, by 2018, they set up the the main guidelines of marketing trends but the terms are not all novel. The philosophers, psychologists, sociologist and marketing specialists have been dealing with the impacts of experiences and reactions on human nature.

Suggested Citation

  • Pacsi Diána & Szabó Zoltán, 2018. "Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends," Marketing of Scientific and Research Organizations, Sciendo, vol. 30(4), pages 115-136, December.
    • Handle: RePEc:vrs:mosaro:v:30:y:2018:i:4:p:115-136:n:7
    DOI: 10.14611/minib.30.12.2018.16
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