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Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities

Author

Listed:
  • Tworzydło Dariusz

    (University of Warsaw, Poland, Faculty of Journalism, Information and Book Studies, Department of Social Communication and Public Relations)

Abstract

The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company. Also, those which can be regarded as crucial and necessary have been highlighted. Research described in the article concerns to a large extent building image and relations with the representatives of a company’s environment. In the publication areas of research conducted by means of various techniques, e.g. CATI, CAWI have been presented. The material also presents a method which is supposed to systematize research projects. It makes it possible to use comprehensive data collected in a company in the decision-making process. The article also contains a presentation of analyses which are conducted in association with the process of preparing a company for potential image crises and carried out during and after the emergence of threats bearing the characteristics of an image crisis.

Suggested Citation

  • Tworzydło Dariusz, 2018. "Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities," Marketing of Scientific and Research Organizations, Sciendo, vol. 29(3), pages 15-34, September.
    • Handle: RePEc:vrs:mosaro:v:29:y:2018:i:3:p:15-34:n:2
    DOI: 10.14611/minib.29.09.2018.09
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