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Visual communication in public relations campaigns

Author

Listed:
  • Jakus Dalibor

    (Head of PR for World Festival of animation — Animafest Zagreb, Zagreb, Croatia)

Abstract

This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It's essential for connecting with audiences today, therefore PR campaigns strategy has to be elegant and well executed to capture and keep viewers' attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals is clearly observable and broadly recognised by communication managers around the Europe.

Suggested Citation

  • Jakus Dalibor, 2018. "Visual communication in public relations campaigns," Marketing of Scientific and Research Organizations, Sciendo, vol. 27(1), pages 25-36, March.
    • Handle: RePEc:vrs:mosaro:v:27:y:2018:i:1:p:25-36:n:2
    DOI: 10.14611/minib.27.03.2018.07
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