IDEAS home Printed from https://ideas.repec.org/a/vrs/morgsr/v86y2021i1p93-104n6.html
   My bibliography  Save this article

Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania

Author

Listed:
  • Stumbras Erikas

    (Master student of the study programme Marketing Management at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania.; S. Daukanto str. 28, LT-44248, Kaunas, Lithuania. Phone: +370 37 327856.)

  • Kisieliauskas Justinas

    (PhD, lecturer at the Department of Economics, vice-dean of the Faculty of Economics and Management, Vytautas Magnus University, Lithuania.; S. Daukanto str. 28, LT-44248, Kaunas, Lithuania. Phone: +370 37 327856.)

Abstract

As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge for both marketing professionals and researchers of the marketing field to analyse the possibilities of brands and its content integration in the podcasts. The problem analysed is how effectively integrate brand content into Youtube podcasts in Lithuania. Thus, the paper aims to analyse the phenomenon of brand content integration and to reveal its possibilities in You-Tube podcasts in Lithuania.

Suggested Citation

  • Stumbras Erikas & Kisieliauskas Justinas, 2021. "Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania," Management of Organizations: Systematic Research, Sciendo, vol. 86(1), pages 93-104, December.
    • Handle: RePEc:vrs:morgsr:v:86:y:2021:i:1:p:93-104:n:6
    DOI: 10.1515/mosr-2021-0015
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/mosr-2021-0015
    Download Restriction: no
    File URL: https://libkey.io/10.1515/mosr-2021-0015?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:morgsr:v:86:y:2021:i:1:p:93-104:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.