IDEAS home Printed from https://ideas.repec.org/a/vrs/mjsosc/v10y2019i5p24-36n3.html
   My bibliography  Save this article

Social Representations of Suntanning and Conditional Beach Practices in China

Author

Listed:
  • Gaymard Sandrine

    (University of Angers, Laboratoire de Psychologie des Pays de la Loire (LPPL, EA 4638), SFR Confluences, Univ Angers-Univ Nantes, France)

  • Taunay Benjamin

    (University of Angers, Department of Geography, CNRS ESO Angers - UMR 6590)

  • Amato Jean-Noel

    (Private Consultant, Paris)

Abstract

Pale skin in China seems to be a norm and the use of face-kinis on the beaches effectively implies that suntanning frightens. However other practices can be observed which raise questions. The aim of this article is to study the social representation of suntanning and the normative aspects of the representation with the conditionality of practices, among adepts of new beach practices in China. Interviews were carried out among a Chinese population who regularly follow these new beach practices on three Zhujiajian island beaches (Zhejiang Province). A free associations test and a conditionality questionnaire were filled out. The results show on one hand that the social representation of suntanning differs between men and women; on the other hand that conditionality differs little between men and women. Regression analysis shows that several sociodemographic variables such as age, can explain the conditions of acceptability of suntanning. Cross-checking the results shows up some contradictory elements which reflect the existence of an ongoing transformation in the identity of Chinese culture.

Suggested Citation

  • Gaymard Sandrine & Taunay Benjamin & Amato Jean-Noel, 2019. "Social Representations of Suntanning and Conditional Beach Practices in China," Mediterranean Journal of Social Sciences, Sciendo, vol. 10(5), pages 24-36, September.
    • Handle: RePEc:vrs:mjsosc:v:10:y:2019:i:5:p:24-36:n:3
    DOI: 10.2478/mjss-2019-0063
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/mjss-2019-0063
    Download Restriction: no
    File URL: https://libkey.io/10.2478/mjss-2019-0063?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mjsosc:v:10:y:2019:i:5:p:24-36:n:3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.