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Vertical Marketing Systems, Supply Chains and the New Indicators of Retailing’s Significance

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  • Segetlija Zdenko
  • Mesarić Josip
  • Dujak Davor

    (Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, Croatia)

Abstract

In modern vertical marketing systems (i.e., in grocery sector), the greatest power is demonstrated by retail chains, and producers depend thereupon. This paper analyzes vertical marketing systems and the role of retailing therein. Specially analyzed is the power of retail chains’ demand with regard to the entire supply chains they head, as well as the present-day new competition in retailing and modern business concepts related to the vertical marketing systems. Additionally, analyzed are also select indicators to examine the significance of retailing in an individual national economy. The purpose of this paper is to emphasize the new indicators of significance of retailing in economy with regard to the realized GDP, as a component of value chains. These indicators complement the usual retailing significance analyses from the point of view of its share in the number of employees and the number of companies.

Suggested Citation

  • Segetlija Zdenko & Mesarić Josip & Dujak Davor, 2014. "Vertical Marketing Systems, Supply Chains and the New Indicators of Retailing’s Significance," Logistics, Supply Chain, Sustainability and Global Challenges, Sciendo, vol. 5(1), pages 1-7, November.
    • Handle: RePEc:vrs:losutr:v:5:y:2014:i:1:p:1-7:n:1
    DOI: 10.1515/jlst-2015-0001
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    References listed on IDEAS

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    1. Koppers, Laura & Klumpp, Matthias, 2010. "Kooperationskonzepte in der Logistik: Synopse zu SCM, ECR, und VM," ild Schriftenreihe 9, FOM Hochschule für Oekonomie & Management, Institut für Logistik- & Dienstleistungsmanagement (ild).
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    1. Zdenko Segetlija, 2015. "Large Retail Chains, Retail Density And Supply Chains," Business Logistics in Modern Management, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 15, pages 3-21.

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