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Online interactive storytelling: Evaluation of the viewer experience of 360-degree videos

Author

Listed:
  • Świerczyńska-Kaczor Urszula

    (Faculty of Film Art Organization, The Polish National Film, Television and Theatre School in Lodz, Lodz, Poland)

  • Żelazowska Monika

    (Faculty of Film Art Organization, The Polish National Film, Television, and Theatre School in Lodz, Lodz, Poland)

  • Kotlińska Małgorzata

    (Department of Management, Faculty of Management, University of Lodz, Lodz, Poland)

  • Wachowicz Jacek

    (Faculty of Management, UTP University of Science and Technology in Bydgoszcz)

Abstract

Aim/purpose – This article aims to examine the relationships between the 360-degree viewer experience and video genres.

Suggested Citation

  • Świerczyńska-Kaczor Urszula & Żelazowska Monika & Kotlińska Małgorzata & Wachowicz Jacek, 2019. "Online interactive storytelling: Evaluation of the viewer experience of 360-degree videos," Journal of Economics and Management, Sciendo, vol. 36(2), pages 105-122, June.
    • Handle: RePEc:vrs:jecman:v:36:y:2019:i:2:p:105-122:n:2
    DOI: 10.22367/jem.2019.36.06
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    More about this item

    Keywords

    360-degree video; viewer experience; online film interactivity;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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