IDEAS home Printed from https://ideas.repec.org/a/vrs/foeste/v7y2008i1p23-32n9.html
   My bibliography  Save this article

Application of Factor Analysis in Behavioral Segmentation on the Base of Semiometric Scale

Author

Listed:
  • Mojsiewicz Magdalena

    (Department of Insurances and Capital Markets, Faculty of Economics and Management, University of Szczecin, Mickiewicza 64, 71-101 Szczecin)

  • Batóg Barbara

    (Department of Econometrics and Statistics, Faculty of Economics and Management, University of Szczecin, Mickiewicza 64, 71-101 Szczecin)

  • Wawrzyniak Katarzyna

    (Department of Application of Mathematics in Economics, Faculty of Economics, Westpomeranian Technological University, Janickiego 31, 71-101 Szczecin)

Abstract

The main aim of the paper is to present the methodological basis of market segmentation which uses not only demographic-social attributes and preferences but also variables defining values with important meaning in personal life of customers. The construction of a psychometric test is discussed on the basis of the example of a semiometric scale. This test uses principal components analysis in order to distinguish the main dimensions of cultural dichotomies. The example of measurement on the semiometric scale comes from the examination of preferences in the range of the life and medical insurances.

Suggested Citation

  • Mojsiewicz Magdalena & Batóg Barbara & Wawrzyniak Katarzyna, 2008. "Application of Factor Analysis in Behavioral Segmentation on the Base of Semiometric Scale," Folia Oeconomica Stetinensia, Sciendo, vol. 7(1), pages 23-32, January.
    • Handle: RePEc:vrs:foeste:v:7:y:2008:i:1:p:23-32:n:9
    DOI: 10.2478/v10031-008-0012-0
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/v10031-008-0012-0
    Download Restriction: no
    File URL: https://libkey.io/10.2478/v10031-008-0012-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:foeste:v:7:y:2008:i:1:p:23-32:n:9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.