IDEAS home Printed from https://ideas.repec.org/a/vrs/finiqu/v16y2020i4p42-46n1.html
   My bibliography  Save this article

Value of branded education

Author

Listed:
  • Krabec Tomas

    (ŠKODA AUTO University, Department of Corporate Finance, Czech Republic)

  • Čižinská Romana

    (ŠKODA AUTO University, Department of Corporate Finance, Czech Republic)

Abstract

The objective of the paper is to examine value creation in private higher education. The results of the research are to be applied in reasonable structuring of study programs and courses and for creating profitable business and marketing strategies for private universities. From a student perspective, higher education is a project that must generate a positive net present value. In the pre-investment and investment phases, students see cash outflows and opportunity costs. In the third phase, the project generates benefits that take the form of cash inflows from employment or doing business in the relevant field. The value of the study program from the perspective of a private university is produced by the present value of the future cash flows generated by the investment in the study program and its administration and operation. The main cash inflows are created by tuition revenues and the main cash outflows are brand-related investments and personnel costs. The market equilibrium occurs when the value of a degree program from the perspective of a private university corresponds to the total aggregate net present value of a degree program at a private university from a student perspective.

Suggested Citation

  • Krabec Tomas & Čižinská Romana, 2020. "Value of branded education," Financial Internet Quarterly (formerly e-Finanse), Sciendo, vol. 16(4), pages 42-46, December.
    • Handle: RePEc:vrs:finiqu:v:16:y:2020:i:4:p:42-46:n:1
    DOI: 10.2478/fiqf-2020-0027
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/fiqf-2020-0027
    Download Restriction: no
    File URL: https://libkey.io/10.2478/fiqf-2020-0027?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Brand Valuation; Valuation of Intangibles; Net Present Value; Higher Education;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:finiqu:v:16:y:2020:i:4:p:42-46:n:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.