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Study of Consumer Preferences of Regional Labeling. Slovak Case Study

Author

Listed:
  • Jaďuďová Jana
  • Marková Iveta
  • Bohers Anna

    (Department of Environmental Management, Faculty of Natural Sciences, Matej Bel University in Banská Bystrica, Tajovského 40, 974 01 Banská Bystrica, Slovakia)

  • Vicianová Jana Hroncová

    (Department of Corporate Economics and Management, Faculty of Economics, Matej Bel University in Banská Bystrica, Tajovského 10, 975 90 Banská Bystrica)

  • Murin Ivan

    (PhD., Department of Social Studies and Ethnology, Faculty of Arts, Matej Bel University in Banská Bystrica, Cesta na amfiteáter 1, 974 01 Banská Bystrica, Slovakia)

Abstract

The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.

Suggested Citation

  • Jaďuďová Jana & Marková Iveta & Bohers Anna & Vicianová Jana Hroncová & Murin Ivan, 2018. "Study of Consumer Preferences of Regional Labeling. Slovak Case Study," European Countryside, Sciendo, vol. 10(3), pages 429-441, September.
    • Handle: RePEc:vrs:eurcou:v:10:y:2018:i:3:p:429-441:n:4
    DOI: 10.2478/euco-2018-0024
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    References listed on IDEAS

    as
    1. Lucie Vokáčová & Klára Margarisová & Jan Huml & Jiří Čerkasov, 2017. "Regional Brands as an Attribute of Product Quality," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(6), pages 2131-2140.
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