Unveiling Hidden Social Design: New Roles for Sociologists

This paper will help foster a more favourable attitude to professional involvement in social design projects and highlight new areas of professional opportunity for sociologists. To overcome the psychological barriers to design engagement and to foster motivation for social design, the authors discuss a case of social design decision making by non-sociologists. The methodology is informed by Activity Theory and Design Theory, and the approach adopted is based on analyzing current best practices, departing from conventional and customary practices. The authors discuss the Fun Palace, which was an innovative architectural project in the 1960s Great Britain, conceived with a fundamental social aim of providing life-long education and professional retooling to working class people in a relaxed and entertaining environment. The paper highlights the sociological nature of decision making in the planning phase of the project as well as the need for sociological knowledge and skills. The explication of the social design activities in the Fun Palace project can inspire sociological practitioners with ideas about entering into various industries and, in particular, in the design of social organizations and buildings.