IDEAS home Printed from https://ideas.repec.org/a/vrs/ejothr/v11y2021i2p135-148n9.html
   My bibliography  Save this article

Dimensions of Destination Attractiveness in Cape Coast

Author

Listed:
  • Richmond Sakyi

    (Department of Hospitality and Tourism Management, Faculty of Applied Sciences and Technology, Ho Technical University, Ho, Ghana)

  • Cornelius Tengan

    (Department of Hospitality and Tourism Management, Faculty of Social Sciences, University of Cape Coast, Cape Coast, Ghana ; Department of Hospitality, Catering and Institutional Management, Bolgatanga Technical University, Sumbrugu, Ghana)

Abstract

Destination attractiveness has received much attention in tourism literature and has been identified as crucial in terms of visitors’ perceived value. The aim of this paper was to assess the attributes that make Cape Coast an attractive destination. Focusing on the supply side perspective, the push and pull theory serves as the basis for the study. The study employed a cross-sectional survey and sampled 294 tourists with the help of a questionnaire using a convenience-sampling technique. Data analysis was done using descriptive statistics, in which means scores and standard deviations were used to measure the dimensions of destination attractiveness. The results showed that natural, cultural and man-made resources and amenities were the major attributes that make Cape Coast an attractive destination. It is recommended that natural resources and cultural heritage should be well preserved by the Environmental Protection Agency (EPA) together with Ghana Tourism Authority to ensure its sustainability. It is therefore of utmost importance that Ghana Tourism Authority will ensure that the attractions are constantly improved and expanded in accordance with the new trends and developments of tourism in the marketplace.

Suggested Citation

  • Richmond Sakyi & Cornelius Tengan, 2021. "Dimensions of Destination Attractiveness in Cape Coast," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 11(2), pages 135-148, December.
    • Handle: RePEc:vrs:ejothr:v:11:y:2021:i:2:p:135-148:n:9
    DOI: 10.2478/ejthr-2021-0013
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/ejthr-2021-0013
    Download Restriction: no
    File URL: https://libkey.io/10.2478/ejthr-2021-0013?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ejothr:v:11:y:2021:i:2:p:135-148:n:9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.