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Organizational Learning and Innovation in the Tourism Industry as a Basis for Creating Value for Tourists

Author

Listed:
  • Kostadinović Ivana

    (University of Nis, Faculty of Economics, Republic of Serbia)

  • Stanković Sunčica

    (Center for Strategic National Security Research – CESNA B, Belgrade)

Abstract

Organizational learning, innovation and creating value for tourists are the main issues in a successful tourism research. From that point of view, the aim of the study is to examine the relationship between the variables included in the research: organizational learning, innovation and creating value for tourists. The tested conceptual model didn’t fit well, so it was corrected based on the recommendations for a possible revision of the model. The analysis results indicated a significant impact of organizational learning on innovation and on creating value for tourists. Innovation, also, has a significant impact on creating value for tourists. Furthermore, the results indicated that innovation established the relationship between organizational learning and creating value for tourists. These results show the importance of organizational learning and innovation to improve creating value for tourists.

Suggested Citation

  • Kostadinović Ivana & Stanković Sunčica, 2021. "Organizational Learning and Innovation in the Tourism Industry as a Basis for Creating Value for Tourists," Economic Themes, Sciendo, vol. 59(1), pages 153-172, March.
    • Handle: RePEc:vrs:ecothe:v:59:y:2021:i:1:p:153-172:n:1
    DOI: 10.2478/ethemes-2021-0009
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    More about this item

    Keywords

    creating value for tourists; organizational learning; innovation capability; tourist industry; tourism organization; structural equation modelling;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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