IDEAS home Printed from https://ideas.repec.org/a/vrs/ecobus/v30y2017i1p134-145n12.html
   My bibliography  Save this article

Challenges of Nation-Branding for Stimulation of Latvian Exports

Author

Listed:
  • Bekasova Angelina
  • Sloka Biruta
  • Muravska Tatjana

    (University of Latvia, Latvia)

Abstract

The presented research aims to contribute to the conceptualisation of the nation-brand of Latvia with the purpose of stimulation of national export performance. The subject of the research is three aspects presumably challenging the branding of Latvia with reference to national export development. The investigated challenges are the barriers and opportunities for green-branding of Latvia; the absence of the generally accepted indication of the geographical identity of the Baltic region; and the contradictable popular image of Latvia as a cheap country. The research poses two research questions inquiring into the issues of nation-branding of Latvia currently being faced in the context of exports and possible measures to overcome them. The applied research methods are theoretical analysis of scientific literature and empirical analysis of the representation of Latvia on the official website of the Investment and Development Agency of Latvia and its comparison with the official websites of respective institutions in Lithuania and Estonia. The research observes the interconnection between the defined challenges, offers the perspective for the possible transformation of the challenges into nation-branding opportunities, and estimates the green brand of the country as a gateway for feasible solution for the defined challenges and for the stimulation of national exports. In addition, the research identifies further challenges the nation-branding of Latvia is currently facing for further discussion.

Suggested Citation

  • Bekasova Angelina & Sloka Biruta & Muravska Tatjana, 2017. "Challenges of Nation-Branding for Stimulation of Latvian Exports," Economics and Business, Sciendo, vol. 30(1), pages 134-145, April.
    • Handle: RePEc:vrs:ecobus:v:30:y:2017:i:1:p:134-145:n:12
    DOI: 10.1515/eb-2017-0012
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/eb-2017-0012
    Download Restriction: no
    File URL: https://libkey.io/10.1515/eb-2017-0012?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ecobus:v:30:y:2017:i:1:p:134-145:n:12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.