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Silver entrepreneurship: A golden opportunity for ageing society

Author

Listed:
  • Bojanić Ivana Barković

    (Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Trg Ljudevita Gaja 7, 31000 Osijek, Croatia)

  • Erceg Aleksandar

    (Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Trg Ljudevita Gaja 7, 31000 Osijek, Croatia)

  • Sekuloska Jovanka Damoska

    (University of Information Science and Technology “St. Paul the Apostle”, Partizanska bb, 6000 Ohrid, North Macedonia)

Abstract

This paper aims to discuss the notion of silver entrepreneurship in the context of the silver economy. Policy-wise knowing who silver entrepreneurs are and what it takes to support them is an essential step to productively managing the ageing population and promoting an age-ready but age-friendly approach to creating a sustainable economy and society in the new demographic reality. The paper provides a theoretical and empirical literature review of silver entrepreneurship to identify the current state of the art. It also identifies selected policies and strategies aiming to foster silver entrepreneurship, representing a more inclusive and age-diverse entrepreneurial landscape. The silver entrepreneurship proves to be a challenging research field due to the elusive nature of entrepreneurship itself and the lack of universal definitions for this phenomenon.

Suggested Citation

  • Bojanić Ivana Barković & Erceg Aleksandar & Sekuloska Jovanka Damoska, 2024. "Silver entrepreneurship: A golden opportunity for ageing society," Economics and Business Review, Sciendo, vol. 10(1), pages 153-178, April.
    • Handle: RePEc:vrs:ecobur:v:10:y:2024:i:1:p:153-178:n:4
    DOI: 10.18559/ebr.2024.1.1068
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    More about this item

    Keywords

    ageing population; silver economy; entrepreneurship; silver entrepreneurs;
    All these keywords.

    JEL classification:

    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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