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University Promotion – Key Factor Of The Use Of Marketing Strategies, In The Context Of Improving The Romanian Higher Education. Case Study

Author

Listed:
  • Nen Madlena

    (Technical Military Academy)

  • Nicolescu Cristina

    (National School of Political Studies and Public Administration)

  • Rădulescu Crina

    (National School of Political Studies and Public Administration)

Abstract

This scientific approach was triggered by the interest to analyze the ability of Romanian higher education to use the marketing strategies, such as the use of promotion, (as instrument of the marketing mix), as strategies of boosting their competitive advantage. The research final conclusions highlight, however, an incipient crystallization of this ability, standing by the initial statement, according to which the Romanian higher education institutions have not yet reached the maturity level in using the marketing instruments, which calls for, in a fairly foreseeable future, the need to adjust their using manner.

Suggested Citation

  • Nen Madlena & Nicolescu Cristina & Rădulescu Crina, 2014. "University Promotion – Key Factor Of The Use Of Marketing Strategies, In The Context Of Improving The Romanian Higher Education. Case Study," Balkan Region Conference on Engineering and Business Education, Sciendo, vol. 1(1), pages 633-638, August.
    • Handle: RePEc:vrs:brcebe:v:1:y:2014:i:1:p:633-638:n:114
    DOI: 10.2478/cplbu-2014-0114
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    References listed on IDEAS

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    1. Lucica Matei, 2009. "Romanian Public Management Reform. Theoretical and empirical studies. Volume 2 - Civil service," Economics Books, The Economica Publishing House, edition 1, volume 2, number 02, December.
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