IDEAS home Printed from https://ideas.repec.org/a/vrs/ajinst/v8y2019i1p45-50n4.html
   My bibliography  Save this article

Market Regulation and Marketing of Enterprises as a Factor for the Development of SMEs in Kosovo

Author

Listed:
  • Ukaj Fatos

    (Associate Professor, Economic Faculty, University “Hasan Prishtina”, Prishtinë, Kosovo)

  • Bibuljica Husnija

    (Associate Professor, Faculty of Business, University “Haxhi Zeka”, Pejë, Kosovo)

Abstract

Based on observation, enterprises are an economic organization established to make a profit. On the other hand, marketers are responsible for ensuring customer’s satisfaction. This is done firstly by increasing the growth of sales which will bring good business results. To reconcile these two approaches, we have to distinguish what entrepreneurs that run SMEs do. The environment has a significant influence on the development of SMEs. Furthermore, we consider the Legal issues and Legislation as the main factor that will let SMEs satisfy customer needs and generate profits. Also, we conducted field research where we used survey questionnaire as an instrument for data collection. Based on the findings of this study, we drew out conclusions and recommendations that will be useful for the future treatment of SMEs, and as a real force of the economic development of a country. All this, therefore, should be based on marketing concept requirements and appropriate legislation as support and insurance for investments made.

Suggested Citation

  • Ukaj Fatos & Bibuljica Husnija, 2019. "Market Regulation and Marketing of Enterprises as a Factor for the Development of SMEs in Kosovo," Academic Journal of Interdisciplinary Studies, Sciendo, vol. 8(1), pages 45-50, March.
  • Handle: RePEc:vrs:ajinst:v:8:y:2019:i:1:p:45-50:n:4
    DOI: 10.2478/ajis-2019-0004
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/ajis-2019-0004
    Download Restriction: no

    File URL: https://libkey.io/10.2478/ajis-2019-0004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Songwut Egwutvongsa & Somchai Setvisat & Thanat Pirumgran, 2021. "Development of the Processing Procedure for Palm Fiber with Communities for Industrial Handmade Product Creation," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ajinst:v:8:y:2019:i:1:p:45-50:n:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.