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Motivational Factors: Drivers Behind Women Entrepreneurs’ Decision to Start an Entrepreneurial Venture in Croatia

Author

Listed:
  • Fosić Ivana

    (Josip Juraj Strossmayer Univerity of Osijek, Croatia)

  • Kristić Jelena

    (Josip Juraj Strossmayer Univerity of Osijek, Croatia)

  • Trusić Ana

    (Josip Juraj Strossmayer Univerity of Osijek, Croatia)

Abstract

A decision to start a business is not easy because it is result of the economic conditions, cultural context, but also “push” and “pull” factors. In order to determine woman motivational factors, a survey of 1,157 Eastern Croatia respondents was conducted. The purpose of the research was to determine which motivations the potential future entrepreneurs believe trigger women entrepreneurs’ decision to start an entrepreneurial venture. The results show that women are considered to be financially motivated. The fact that real-life women entrepreneurs from previous research have stated slightly different motivations shows that there is room for improvement of entrepreneurship education.

Suggested Citation

  • Fosić Ivana & Kristić Jelena & Trusić Ana, 2017. "Motivational Factors: Drivers Behind Women Entrepreneurs’ Decision to Start an Entrepreneurial Venture in Croatia," Scientific Annals of Economics and Business, Sciendo, vol. 64(3), pages 339-357, October.
    • Handle: RePEc:vrs:aicuec:v:64:y:2017:i:3:p:339-357:n:5
    DOI: 10.1515/saeb-2017-0022
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    More about this item

    Keywords

    entrepreneurial venture; women entrepreneurs; motivational factors; “push” and “pull” motivation; entrepreneurship education;
    All these keywords.

    JEL classification:

    • B54 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Feminist Economics
    • J01 - Labor and Demographic Economics - - General - - - Labor Economics: General
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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