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Contemporary Issues Of Culture In Commerce

Author

Listed:
  • Mihal Stoyanov

    (University of Economics - Varna)

Abstract

The work discusses some major concepts and theoretical formulations of culture in commerceunder conditions of market economy. It is structured in two logically bound parts, where, after a theoretical generalization of the concept, characteristics and system of indicators for measuring culture in commerce,there are presented some topical issues of the state and trends of culture in commerce during the yearsof transition and under the contemporary market conditions for the national economy.Based on specific data there are made some generalizations on the attained level of culture in commerce in Bulgaria. The conducted study shows the dimensions of the transformations that have occurred on the consumer goods market and the effects on the level of culture in commerce. There aresuggested areas for improving the culture of commerce, connected with the normative standardization,the requirements on territorial development andthe organization of the commercial environment.

Suggested Citation

  • Mihal Stoyanov, 2012. "Contemporary Issues Of Culture In Commerce," An Annual Book of University of Economics - Varna, University of Economics - Varna, vol. 84(1), pages 180-218, January.
    • Handle: RePEc:vrn:yrbook:y:2012:i:1:p:180-218
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    More about this item

    Keywords

    Culture In Commerce; normative standardization; consumer goods; territorial development;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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