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Social media and the recruitment of IT professionals in Bulgarian IT companies

Author

Listed:
  • Velina Koleva

    (University of Economics Varna/Department "Management and Administration", Varna, Bulgaria)

  • Svetoslav Ivanov

    (University of Economics Varna/Department "Informatics", Varna, Bulgaria)

Abstract

Digitalization in society drives to the widespread penetration of social media in business. Given their specificity and advantages, they are also gaining popularity in staff management in Bulgarian organizations. The aim of this article is to present and analyze the main sources for the recruitment of computer specialists within the organization. The focus is on social media, their applicability, and their effectiveness. The research is based on an example from some companies in the information technology sector in Bulgaria. An online survey and in-depth interviews are carried out. The survey found that the most effective recruitment channels are job posting sites, social media LinkedIn, personal contacts, database of previous competitions, recruitment agencies and employee referrals.

Suggested Citation

  • Velina Koleva & Svetoslav Ivanov, 2019. "Social media and the recruitment of IT professionals in Bulgarian IT companies," Conferences of the department Informatics, Publishing house Science and Economics Varna, issue 1, pages 209-224.
    • Handle: RePEc:vrn:katinf:y:2019:i:1:p:209-224
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    File URL: http://informatics.ue-varna.bg/conference19/Conf.proceedings_Informatics-50.years%20209-224.pdf
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    More about this item

    Keywords

    social media; recruitment; IT companies; HR management; Bulgaria;
    All these keywords.

    JEL classification:

    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs

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