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Customer’s Perception Assessment of Tech-Related Innovations in Tourism

Author

Listed:
  • Velina Ivancheva Kazandjieva

    (Economics and Organization of Tourism Department, University of Economics – Varna, Bulgaria)

  • Hristina Plamenova Filipova

    (Economics and Organization of Tourism Department, University of Economics – Varna, Bulgaria)

Abstract

Tourism industry is undårgîing à tåchnîlîgy-drivån trànsfîrmàtiîn. The efficiency and purposefulness of implementing each new technology depends on the perception and the decision of end users - tourists to accept and use it.The purpose of the article is to assess customer’s perception of tech-related innovations in tourism. A questionnaire was designed to survey the perceptions and attitudes of Bulgarians about the use of innovative technologies in travel and tourism. The results show that Bulgarian respondents are not yet very familiar with the use of tech-related innovations in travel and tourism, but are gradually starting to accept them. However for some specific operations they prefer to communicate with a human employee. Exploring customer’s attitude and perception of technological innovations is crucial for their acceptance and implementation in tourism. The fact that usershave limited experience in these innovations shows that, at this stage, a combined service of technologies and humans is the ideal solution for satisfying the customer’s needs and providing a better travel experience.

Suggested Citation

  • Velina Ivancheva Kazandjieva & Hristina Plamenova Filipova, 2018. "Customer’s Perception Assessment of Tech-Related Innovations in Tourism," Business & Management Compass, University of Economics Varna, issue 1, pages 5-20.
    • Handle: RePEc:vrn:journl:y:2018:i:1:p:5-20
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    Cited by:

    1. Velina Kazandzhieva, 2021. "Enhancing the Competitiveness of Destination Bulgaria through Digital Transformation in Tourism," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 177-198.

    More about this item

    Keywords

    perception; attitude; techrelated innovations; tourism;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Z30 - Other Special Topics - - Tourism Economics - - - General

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