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Conditions For Sustainability Of The Organization’s Competitive Advantage

Author

Listed:
  • Veselina Maksimova

    (Varna University of Economics)

Abstract

In the article there are compared and generalized the opinions of various authors on the complex of conditions, which must be met by the sources of competitive advantage for the latter to be sustainable. Research is founded on the views of the resource approach, according to which not all resources possess the same potential to be sources of sustainable competitive advantage. The requirement for the resource to be difficult to imitate affirms itself as a key condition for the sustainability of the advantage. There are also mentioned examples of resources that are difficult to imitate, for which various studies (including the author’s) prove a positive connection with the achieved advantage of the organization in the long run.

Suggested Citation

  • Veselina Maksimova, 2014. "Conditions For Sustainability Of The Organization’s Competitive Advantage," Business & Management Compass, University of Economics Varna, issue 4, pages 38-51.
  • Handle: RePEc:vrn:journl:y:2014:i:4:p:38-51
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    More about this item

    Keywords

    competitive advantage; degree of imitability; sustainability of the competitive advantage;
    All these keywords.

    JEL classification:

    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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