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Digital Transformation And Vietnam Destination Marketing Solutions To International Market

Author

Listed:
  • Le Thi Thu Hien

    (University of Economics – Varna, Bulgaria)

Abstract

The popularity of the internet today has gradually changed the interaction between businesses, customers and products. In the industrial revolution 4.0, the leading strategy of those companies is the digital transformation of management’s forms, business and especially marketing. Digital transformation is currently the leading trend of tourism businesses, with the aim of catching up with the transformation in business and marketing models. In this article, the author will research and analyze the current situation of digital transformation in the field of tourism and propose solutions to marketing destinations for the International tourist to Vietnam in the near future.

Suggested Citation

  • Le Thi Thu Hien, 2023. "Digital Transformation And Vietnam Destination Marketing Solutions To International Market," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 327-340.
    • Handle: RePEc:vrn:commdh:y:2023:i:1:p:327-340
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    More about this item

    Keywords

    Digital transformation; destination; marketing; Vietnam tourism; International tourists;
    All these keywords.

    JEL classification:

    • Z3 - Other Special Topics - - Tourism Economics

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