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The Art Of Communication And Professional Training Of Tourist Guides After The Global Pandemic

Author

Listed:
  • Hristina Nedialkova

    (Tourist Guide – Member of Union of Bulgarian Tourist Guides, WFTGA)

Abstract

The development of the tourist guiding profession after the Pandemic will be shaped by two factors. Firstly, the communication with visitors will be much more influenced by the professional standards promoted by the World Federation of Tourist Guides (WFTGA) and worldwide standards will determine visitor expectations and satisfaction. Secondly, the emphasized possibilities of digital media and digital technologies will determine the new communication attributes after the Pandemic. Based on previous qualitative research, the paper is evaluating training issues before Summer 2020 and the expectations regarding communication features as tourist guiding will compete with the efficiency of digital media and digital tools.

Suggested Citation

  • Hristina Nedialkova, 2020. "The Art Of Communication And Professional Training Of Tourist Guides After The Global Pandemic," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 683-688.
    • Handle: RePEc:vrn:cfdide:y:2020:i:1:p:683-688
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    More about this item

    Keywords

    tourist guiding; visitor expectations; mediality; digital media; summer 2020;
    All these keywords.

    JEL classification:

    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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