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Branding in Support of the Stable Development of the Region

Author

Listed:
  • Dora Kabakchieva

    ("Constantine of Preslav" University of Shumen)

Abstract

The text considers branding in the discourse of the regional sociospatial identification and development of regions as a problem. The specificity of creating a territory brand and the key characteristics of the phenomenon is discussed. A conclusion is made that that branding supports the creation of the conditions necessary for revealing the potential of the regional development by providing for economically, politically and above all social effects. The necessity of institutionalizing that complex and multi-factor process as an important prerequisite for its successful government is highlighted.

Suggested Citation

  • Dora Kabakchieva, 2018. "Branding in Support of the Stable Development of the Region," Regional Economy and Sustainable Development, Conference Proceedings 2017, Research Institute, University of Economics - Varna, issue 2, pages 263-276, March.
    • Handle: RePEc:vra:pr1803:y:2018:i:2:p:263-276
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    More about this item

    Keywords

    brand; territory brand; branding; regional branding; communication management.;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

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