IDEAS home Printed from https://ideas.repec.org/a/vra/pr1803/y2018i2p235-246.html
   My bibliography  Save this article

Marketing Perspective of Sustainable Development

Author

Listed:
  • Mariya Georgieva

    (University of Economics - Varna)

Abstract

In the 21st century business and society demonstrate a stronger strive for achieving a stable balance between social, economic and ecological goals, the triad of which is the basis of the concept of sustainable development. The practical approach to achieve this development relies on the principles of "sustainable consumption and production". Companies that seek to produce and sell their products sustainably identify themselves as "corporate citizens"; their target market is the segment of the "sophisticated" clients for which the "sustainable consumption" is inherent.

Suggested Citation

  • Mariya Georgieva, 2018. "Marketing Perspective of Sustainable Development," Regional Economy and Sustainable Development, Conference Proceedings 2017, Research Institute, University of Economics - Varna, issue 2, pages 235-246, March.
    • Handle: RePEc:vra:pr1803:y:2018:i:2:p:235-246
    as

    Download full text from publisher

    File URL: http://research.ue-varna.bg/admin/kcfinder/upload/files/TOM_II-235-246.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    sustainability; sustainable consumption; sustainableproduction; CSR; corporate citizens; sophisticated clients.;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:pr1803:y:2018:i:2:p:235-246. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ludmil Naidenov or Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevarbg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.