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Destination Bulgaria on the Silc Road - Opportunities and Challenges

Author

Listed:
  • Stoyan Marinov

    (University of Economics - Varna)

  • Krasimira Yancheva

    (University of Economics - Varna)

  • Todor Dyankov

    (University of Economics - Varna)

Abstract

The article reflects certain outcomes from the current research process within the project Silk Road Local Culture - SILC which is conducted under the Joint Operational Programme Black Sea Basin 2014-2020. The SILC project is still on elaboration by the research partners from Armenia, Bulgaria, Georgia, Greece and Romania. The authors of the article represent the research team on the Bulgarian side and have already prepared some preliminary study according to the project requirements. In this relation the eastern part of destination Bulgaria has become the focal territory of the research scope. For that reason the main purpose of this article is to outline the strategic opportunities resulting from the SILC Road local culture project for destination Bulgaria based on successfully implemented good international practices.

Suggested Citation

  • Stoyan Marinov & Krasimira Yancheva & Todor Dyankov, 2019. "Destination Bulgaria on the Silc Road - Opportunities and Challenges," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 81-90, December.
    • Handle: RePEc:vra:journl:v:8:y:2019:i:3:p:81-90
    DOI: 10.36997/IJUSV-ESS/2019.8.3.81
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    Citations

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    Cited by:

    1. Mariya Veleva, 2020. "Best Practices as Opportunities for Leadership Soft Skills Improvement in Human Resource Management in Bulgarian Tourism Organizations: The Four Season Hotels Example," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 63-71, December.

    More about this item

    Keywords

    Silk Road; cultural heritage; tourism masterplan; tourism destination; Bulgaria;
    All these keywords.

    JEL classification:

    • Z30 - Other Special Topics - - Tourism Economics - - - General

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