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Crisis Communication Plan

Author

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  • Desislava Pavlova

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

Prevention and planning are the most effective steps any organization should take to ensure its preparedness to deal with various types of crises. The communication plan is only one element of these steps, which is a key factor in maintaining the internal and external reputation of the organization. Its preparation requires an investment of considerable time and resources. It is not intended to answer all the questions that may arise for the organization in a crisis or to provide all the solutions, but it sets the framework for response and the persons responsible for communication. A communication plan provides an effective response to crises only if it is regularly tested, evaluated and updated. The purpose of this article is to present the features, components and importance of the crisis communication plan, paying special attention to the parties interested in the crisis.

Suggested Citation

  • Desislava Pavlova, 2022. "Crisis Communication Plan," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(2), pages 215-225, August.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:2:p:215-225
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    File URL: http://su-varna.org/journal/IJUSV-ESS/2022.11.2/215-225.pdf
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    More about this item

    Keywords

    communication; crisis; crisis communication; crisis management;
    All these keywords.

    JEL classification:

    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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