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ERP Systems in Retail Sales Management in Inflation Conditions

Author

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  • Yordan Atanasov

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

Technological advances have turned retail on its head. Customers have increasingly high expectations to shop seamlessly across multiple channels, and on the other hand, retailers are doing their best to align their operations with this new reality for them. Inflation and high interest rates had a combined effect for the last time in the 1970s on a global scale, and for Bulgaria - in the years around and after 2008. Their collision 50 years ago is one of the reasons for the emergence of ERP systems and caused a revolution in materials and cost management. Today, inflation and interest rates once again go hand in hand. The purpose of this report is to study the impact of inflationary processes on retail sales in the Do-It-Yourself sector. The research's aim is to make comperative analyse of the trade sector results during the crises in 2008 and in 2021-2022. In addition, attention will be paid to how ERP systems help manage retail sales in times of inflation and high interest rates. The material is based on data from NSI and POS results from one of the largest DIY retail chains in Bulgaria.

Suggested Citation

  • Yordan Atanasov, 2022. "ERP Systems in Retail Sales Management in Inflation Conditions," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(2), pages 114-123, August.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:2:p:114-123
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    More about this item

    Keywords

    ERP systems; retail management; inflation in retail; ERP in DIY industry;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation

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